Current Marketing and Advertising News Today

Seven Marketing Blunders that Were so Bad, They Became Famous
Although many marketing campaigns sound great on paper, companies have missed the mark by a country mile in some cases. Here are 7 famous advertising campaigns that have since become the stuff of legends-and lost careers:

Tue, 07 Sep 2010 20:24:05 -0700

Targeted Marketing: Appealing to the Elite (Part 1 of 3)
An overview of marketing to the affluent psychology of the elite. Marketing - Business - Marketing and Advertising - Consulting - Direct Marketing

Tue, 07 Sep 2010 13:47:56 -0700

Digital River Buys Journey Education Marketing
Digital River buys online software retailer Journey Education Marketing Digital River - Business - Marketing and Advertising - Internet Marketing - Electronic commerce

Tue, 07 Sep 2010 11:58:47 -0700

Interactive Marketing Agency WebsiteBiz Recognized Fourth Year on Inc. 5000
Charlotte - Interactive marketing agency WebsiteBiz (www.WebsiteBiz.com) knows that their business growth depends on getting results for their clients. This results-focused culture has put WebsiteBiz on the Inc. 5000 list of the fastest-growing private companies for the fourth consecutive year.

Tue, 07 Sep 2010 09:28:39 -0700

Understanding how the UK advertising watchdog can go about removing PPC ads?
The Advertising Standards Authority (ASA) in the UK is extending its powers to cover all online marketing and advertising from March 1st 2011.

Tue, 07 Sep 2010 02:04:57 -0700