Current Marketing and Advertising News Today

The Spice Operas are Coming
Something rather momentous happened in advertising last week. Proctor and Gamble, the company that put the soap in soap operas and helped invent modern television advertising, has publicly shifted its marketing doctrine from television-centric to Web-centric.??The timing of the announcement, a week before Superbowl Sunday, was deliciously ironic. The rather diplomatic sound-byte from CEO Bob ...

Mon, 06 Feb 2012 14:13:22 -0800

Berman named senior VP of sales and marketing for Sun
Expanded role will put Philadelphia native in charge of all advertising sales for company's products Judy Berman was named senior vice president of sales and marketing for the Baltimore Sun Media Group on Monday, a position that will give her oversight of all advertising sales for the company's print and digital products.

Mon, 06 Feb 2012 13:57:57 -0800

Facebook hires Levi’s chief marketing officer
The move comes as the social network looks to ramp up its marketing efforts.

Mon, 06 Feb 2012 14:38:24 -0800

Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up™ Campaign
SOMERSET, N.J., Feb. 6, 2012 /PRNewswire/ -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake ...

Mon, 06 Feb 2012 05:00:00 -0800

Leaders in Automotive Digital Marketing – Response Logix and Digital Air Strike – Announce Merger
Response Logix, based in Sunnyvale, California, and Digital Air Strike, based in Scottsdale, Arizona, have merged, creating the largest automotive digital marketing company specialize in social media and lead response.Las Vegas, NV (PRWEB) February 06, 2012 Response Logix, based in Sunnyvale, California, and Digital Air Strike, based in Scottsdale, Arizona, announced at the National Automotive ...

Mon, 06 Feb 2012 13:48:09 -0800